Why SEO Can??™t Be Your Only Value Add

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In my early days I played a bit more in the darker side of the game. I fully admit that I built and ran more than 1 or 2 scrapers, aggregators, and MFA style sites, but as a business model those type of sites are really on the decline, and not something I’d ever recommend [...]

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All About Blogging

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The term “Blog” is coined by the words “Web log”. Web log is a web site where details are placed in a reverse chronological order and is often updated with new informations and developments by the owner of the site or contributed by the users. It generally uses a conversational type of documentation and often gives comments and point of views on the topics of interests on which the site is created. Generally blogs comprise of texts, hypertexts, art, photographs, images, sketch, music and s more...

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BIGLIST Update Search Marketing Blogs 050208

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Going by the last month of updates, we’re now updating the BIGLIST of SEO blogs every second Friday. That should give us more time to filter out the better sites for inclusion. Read on at the bottom as there are several reminders on how to get on the list as well as stay on.The [...]

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Microsoft-Yahoo Mashup Scrapped: Hidden Winners and Losers

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On Saturday, Microsoft formally withdrew its proposal to acquire Yahoo. With the Microsoft-Yahoo mashup scrapped (for now), who are the hidden winners and losers?

I??™m not talking about the stockholders, advertisers, employees, CEOs, management teams, boards of directors or other stakeholders of Google, Yahoo or Microsoft. They are the obvious winners and losers.

No, I??™m talking about the hidden winners and losers – or, at least the ones that have been hidden in plain sight. I may have missed some. I??™ve been busy. (I??™ve got a day job.) But, here are the ones I was able to find on Sunday:

Hidden Winners of the Scrapped Microsoft-Yahoo Mashup

Microsoft-Yahoo

The biggest hidden winner is AP photographer Mark Lennihan. His May 4, 2007 file photo of a Times Square news ticker flashing a headline about Microsoft above a billboard for Yahoo became one of the most used images in Google News to illustrate stories about Microsoft??™s unsolicited bid for Yahoo.

Flickr protest of Microsoft

Another hidden winner is the Flickr group photo pool, "Microsoft: Keep You Evil Grubby Hands Off Our Flickr." Its About Us statement reads, ???THIS GROUP WILL STOP MICROSOFT FROM BUYING YAHOO! AND DESTROYING THE FLICKR WE KNOW AND LOVE OR WE WILL DIE TRYING.??? Put down the camera, son. It??™s over.


Kevin Ryan on the Microsoft Yahoo bid (Associated Press)

The final hidden winner is Kevin Ryan, the global content director for Search Engine Strategies and Search Engine Watch. His comments to AP on what the possibility of a Microsoft-Yahoo conglomerate means for the online marketplace ranks #1 in YouTube if you search for the two-word term, Microsoft Yahoo.

Hidden Losers of the Scrapped Microsoft-Yahoo Mashup

MicroHoo

The biggest hidden loser is the Y-Que T Shirt Superstore. While it ranks #1 in Google Product Search for MircoHoo, that wasn??™t as popular at term as "Microsoft Yahoo," according to Google Trends. And now it??™s stuck with a bunch of funny t-shirts commemorating the takeover of Yahoo by Microsoft.

iron man

Another hidden loser is Kevin Heisler, executive editor of Search Engine Watch. What was he doing Saturday night at 9:59 p.m.? He was posting a story to the Search Engine Watch Blog entitled, ???Microsoft Withdraws Yahoo Offer; Yahoo Responds.??? He should have been out watching Iron Man, like Deborah Richman.


Steve Ballmer going crazy

The final hidden losers are the Rapid Response Team at Waggener Edstrom Worldwide and the staff at Joele Frank, Wilkinson Brimmer Katcher. Do a search for Steve Ballmer on Google. See the YouTube video of Steve going crazy? I??™ve got four words for public relations professionals: Search Engine Reputation Management.

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It??™s Not Networking it??™s Notworking

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How much time do you spend working on your Web 2.0-cross voting network? Don’t get me wrong, a network is vital, the right network can propel you into social media marketing heaven. But, there comes a point where watching your story rise on digg and constantly plundering your IM contacts becomes notworking, not networking. You [...]

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Tom Cruise promotes his site using AdWords?

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It’s time for a little bit of Sunday fun reading. Remember that hotly contested tomcruise.com domain which was later on given to actor Tom Cruise, the site is apparently gearing up for full launch as evidenced by some sponsored ads appearing on Google when you search for the keyword “Tom Cruise”. The Holywood Newsroom’s [...]

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Let’s Get Started With SEO en Espa?ol

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Our first “official” article had to deal with and involve the market we are part of (since branoSEVEN is based in Miami); The Latino search marketplace. The Latin American and North American Hispanic search markets are the third largest markets on the web. This raises a lot of questions for online marketers, along with an infinite number of opportunities. This kick-off piece will introduce basic search engine strategies that can be used in the hispanic circus. Hopefully after reading this, you’l more...

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