Yahoo Launches Shine, Site for and by Women

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Yahoo has just launched a new site that goes by the moniker ???Shine???. It a new site by and for women. Everything you??™d always wanted to ask about women, well I doubt if you can find in Yahoo Shine. Not really because Yahoo Shine doesn??™t want to be branded as your typical website [...]

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YouTube Insight: View Your YouTube Video Statistics

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The YouTube Blog and Google Blog announced YouTube Insight, YouTube's new video statistics area.

In short, additional statistics are now available to users who upload videos to YouTube. You can get stats on the number of views per day your video received, where those viewers are in the world, and how popular your video is compared to other videos in a given period of time.

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Should We Have Search Marketing Standards?

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Lately, we've heard a lot about the need for search marketing standards. Most people that I've encountered are overwhelmingly supportive of such a move. Not Jill Whalen, however. Over at Search Engine Land, she provides her four reasons as to...

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I, Robots.txt

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In this article we will take a look at the Robots Exclusion Standard. It sounds like something straight out of a science fiction book but is really nothing more than a tool to prevent web spiders and robots from accessing a particular section of your website or even your entire website if you so desire that you don t want indexed. The standard goes by many names like the Robot Exclusion Protocol but you most likely have heard of it as the robots.txt protocol. No matter what you may call it it is a handy tool that when used properly can help increase your ranking with the various web pages....
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I Go Buy With A Little Help From My Friends

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Locals Only - A Column From Search Engine Land

My family was recently in Boulder, CO??”a place we had hitherto not been. Nice town, but where to go?

We spent most of our time at The Spot rock climbing gym because our kids were competing in the bouldering national championships. After a day of intense heart-stopping competition, with thrills and spills set against a techno soundtrack and a backdrop of camaraderie and raucous cheering, we were ready for a fine dining experience in a relaxing restaurant.

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Viral Marketing is Stupid

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Posted by Danny Dover

Yesterday, I was arguing with my friend about the existence of one sight or sound that is universally funny. He argued that since different cultures find humor in different things, there couldn't possibly be one example of something that is funny to everyone. Unconvinced, I started searching for the holy grail of funny. Immediately, I went on YouTube and starting browsing my favorite videos. Eventually, I came to the monkey video below.  No matter how many times I watch the video, I still find it funny. There is something instinctively funny about seeing how dumb a monkey is compared tothebrillianceofhumans.

This video stayed in my mind as I walked to work today. As I sat down at my desk and started doing my usual rounds of social news sites, I realized how redundant and simplistic the online content is on all of my social "news" sources. Each day I click to see a picture of someone doing something either really stupid or really clever. I get a brief second of joy and go on to find the next well marketed image or blog top ten list. The content doesn't teach me anything but it is creative and the affect it has on me is hypnotizing.

The sad truth is dumbing down content is fundamental to most successful marketing campaigns. What super bowl commercials do people remember? Not the ones with a serious message. Instead, people remember the one with the baby talking about how he wasted his money buying a creepy clown. As a viewer, I get no value from this other than a brief second of happiness and if the advertiser is lucky, I remember the name of a company.

Business people and expert marketers call this practice catering to the lowest common denominator. They argue that by writing to get the dumb instinctual laugh rather than the intellectual laugh, they maximize their audience. This might be true for old media but it surelydoesn't apply to the internet, right?

This brings me back to the monkey video. Should I be striving to ignore the monkey videos and spend all my time online reading informational texts? Absolutely not. One of the most powerful uses of the internet is to help people relax. There is a very important reason people mindlessly surf the net at work. They need to relax their brain before going back to the stress of solving complex problems for their respective companies. Taking mental breaks keeps people happy and productive.

This is especially true for SEOs and SEMs. One of the reasons our industry is so enjoyable and successful is that our actual work is intertwined with the mind numb-ers. Top ten lists of weird looking cats are accessible along with up to the second industry news. We get the benefits of both worlds. We work to solve complex problems while being surrounded by things to dumb us down and keep us happy. In our case, it is not ignorance but rather stupidity that is bliss.

Now for your moment of zen.

A dovernym is any word that looks like how it is spelled. So far, the only one I have been able to come up with is 'bed'.

bed dovernym
Pretty cool, huh?
 

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SearchCap: The Day In Search, March 25, 2008

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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.

From Search Engine Land:

  • OpenSocial Becomes More Open, Facebook Says No; AOL In Trouble; Court Rules Against Clicking Minors
    The big news today comes from a trio of major Internet brands. Google, Yahoo and News Corp.'s MySpace joined forces to announce that OpenSocial, the social networking platform alternative to Facebook platform, is going to become a non-profit foundation. As such it will have a completely separate management and...
  • Social Media Optimization: Submit it, But Don't Forget It
    When putting together a social media campaign, you should consider many different things before you actually submit your content. You need to think about creating good social media accounts, quality content, and which social media site to submit to. Finally you get to the point you can submit your...
  • Is Yahoo Hoping For Justice Department Intervention To Stop MicroHoo Merger?
    If you're getting tired of the relentless back and forth about whether Yahoo has any more options to avoid a Microsoft takeover, so are we. And I would imagine so are Yahoo and Microsoft employees. With News Corp. publicly saying it won't bid against Microsoft and AOL seemingly fading as...
  • Google Webmaster Central To Host Live Chat Event on Friday
    Adam Lasnik announced the Google Webmaster Central team will be hosting a free live chat event this Friday. The live chat session will enable webmasters to call in and ask questions to Google, while watching Google Webmaster Central members respond to their questions in real time. The live chat session...
  • Google's Search Box Grows As Needed: Yahoo & Live Search Don't
    Google Operating System noticed that Google will increase the width of the search box, if your query is long enough to warrant a wider search box. Note, Google does not expand the search box as you type. It only happens after you search. I measured Google's search box on my...
  • White Spaces: Google's Second Bite At The Wireless Apple
    Now that the 700MHz auction is over and Verizon and AT&T are the winners of the largest spectrum blocks, Google is placing renewed emphasis on its shared bid for a piece of unlicensed TV "white spaces." We've written about the so-called "white space coalition" previously....
  • Search Illustrated: Link Blazing To The Good Neighborhood
    There are many places and ways to get links to your site. While some are easier than others, it takes time to earn quality links. This week's infographic visualizes two link paths: one to the good neighborhood and one to the bad....
  • Change Your Address In The Google Plusbox In 5 Simple Steps
    Google's enhanced listings for local search results are called the "PlusBox" because clicking the plus sign opens an inline box with additional information about a business. Over the past several weeks I've written about the problem of erroneous address information appearing in the Google PlusBox (here and here), and recently...

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