Who Has the Best Link Building Techniques?

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Posted by randfish

I wanted to try an experiment tonight and leverage a bit of the terrific community vibe and willingness to share we've got here at SEOmoz.

In the comments below, share your top 3 most bizarre, unique, unconventional or simply unexpected link building tactics. They can be specific, broad or even a little coy. The rest of us will go through and reward with thumbs up depending on how valuable we consider the techniques to be. Then, on Friday morning (the 4th), we'll give the member who gets the most thumbs up in the comments a free one-week trial to SEOmoz PRO.

I'll start with 6 of my favorite offbeat link building techniques (to help set the bar high)

  • Whenever you make use of several vendors in an industry or have a depth of experience with them, create a blog post, article or content page with a list of your "favorites" ranked in a particular order, then email each of the mentioned sites and tell them that they're welcome to use a "testimonial" quote you've written about them and also link to the "rankings" page. Companies love to link to anything ego-boosting.
  • Have a quick trigger finger on popular news sites that allow comments and try to be one of, if not, the first comment and mention a URL on your site that better explains your point or offers more insight. This works particularly well with politcally focused stories. The only caveat is that you need a repository of relevant material to draw on. Also note - if your URL is long, you can use tinyurl.com for this purpose (which also creates a sense of mystery as to what you might be linking to). The comments themselves are nofollowed (or don't even allow hyperlinking), but even just the printed URL will get plenty of copy-and-paste traffic from big sites.
  • Be on of the first users of a given social network, and make sure to mention or include your URL in either your username or your account profile. Frequently, new services will blog about who joined them just after launch.
  • Embed popular media with your brand in hilariously irresistable ways - Rick Astley + your logo doing karaoke FTW! Check out Shoemoney's genius McLovin ID cards as an example.
  • Every time you send out a new customer email, send a snippet of code they can paste into the "partners" section of their website that will display your logo and a link back to your site (this works particularly well for B2B companies who like to show off their "partnerships").
  • Create a wallpaper and screensaver with your company's brand and submit it to all the free wallpaper/screensaver galleries. The vast majority allow you to link back to your original source (or a profile site).

Now let's see who's got the best 3 link building tactics out there...

p.s. Already have SEOmoz PRO membership? We'll mail you a deck of SEOmoz Werewolf Cards or a t-shirt (as if thumbs themselves weren't enough of an incentive).

p.p.s. Couple more rules - you can accumulate points for multiple posts, so if you post 3 comments, each with 3 link building tactics, we'll combine the thumbs score (but subtract 2 points to compensate for extra thumbs up you give yourself). Also - in order for your comment below to be considered an entry it needs to actually contain 3 link building tactics, so we won't count every comment.

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Facebook and CareerBuilder Team Up to Target College Grads

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Graduation is on the horizon, and Facebook is making the most of its college-heavy demographic by teaming up with CareerBuilder. The partnership will primarily target college grads in an attempt to assist them during their job search. Recruiters have traditionally experience difficulty in reaching this particular market, despite the various channels for job listings available.

Users will be able to place a CareerBuilder app on their profile page. If successful, this could be a great first step in Facebook building trust with users again. Last year, the social network blew it when its Beacon platform accessed user preferences for advertising - without user permission. The CareerBuilder app will require user permission first.

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SEW Experts: Should Your SEO Strategy Target the Head or the Long Tail?

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If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. In today's Organic Search Engine Optimization column, "Should Your SEO Strategy Target the Head or the Long Tail?," Mark Jackson shows that, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals.

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Reintsalling My PC, Part 1: Top Timesavers

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My home PC has started running, to paraphrase an Election Night Dan Rather, slower than a lame horse in molasses on a January morning. So, I need to reinstall, which has prompted quite a bit of soul searching on my part: what operating system do I install; what programs do I really need; what do I need on my computer to be good at my job?

I've come up with a list of about 15 programs I really need, but so as not to make this post go on forever, I've divided the list into categories. Let's start with those programs that save you time.

1. Launchy - If you have Launchy, you understand why I can't live without it. If you don't have it, prepare for your life to change. Launcy is a keystroke launcher, which basically means it's a better way of doing everything on your computer: launching programs, finding files on your desktop, performing web searches; visiting web sites. It can even give you local weather and perform calculations. All you need to is press whatever shortcut key you've assigned to Launchy, start typing, and whatever program or file you want comes up. Forget the Start Menu; forget Windows Explorer; forget your browser. Launchy will change all that--and save you a considerable amount of while doing it.

Like this screenshot? I used two of the tools on this list to do it!

2. X1 - A few of these tools, like Launchy above and Ergo below, perform desktop search. But none of them do it as well as X1, which includes live searching abilities, numerous advanced search options, extensive previewing tools, and active email abilities. I'm organized (on the computer at least), but with hundreds of emails daily, along with reports for numerous clients, desktop search is a must-have time saver. No one does it better than X1. And, believe it or not, X1 is still free! You may not know that going to their site, as they only offer a preview of the newest version, but you can download older versions, which still work better than any other option, in the X1 Forums.

3. Ergo - The last search tool I use is Ergo. It's a cool visual search engine that combines a bunch of web search options with desktop search. What I really use it for is the annotation tools it has to mark up and share websites, and the cool grouping options it has to parse or organize search results. Truly smart search may still be a dream (especially for us SEOs, as it would mean the end of keyword research), but visual search tools like Ergo and SearchMe and clustering tools like Vivisimo's Clusty provide the next best thing: the ability to find what you are actually looking for before you go through results. Trust me; when you can search without browsing, you'll find the site you need in half the time.

4. Snag-it - Last but not least, Snag-it has proved invaluable for me when it comes to reporting. If you take as many screenshots as I do--of great search results, YouTube honors, social bookmarking and networking standings and occasional snafus--you know the hassle of trimming shots in Word or PhotoShop. And if you need to blur something out or add any effects, a 1-minute task blooms into a 10-minute endeavor. If you work with more than one monitor, double those estimates. Snag-it solves all that; copy only what you want from the screen and add effects on the fly. It's the only piece of software on this list that isn't free, but it's worth it.

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PageRank: Acting Brand New

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Late last year something went down in the SEO world literally. It was big and if you are into Internet marketing you would have noticed it. The Google PageRank of large numbers of publishers gasp the ultimate navel gazing tool took a big hit. Some dropped by two points and some by as much as 5. Should you care Does it matter And what is this PageRank business anyway Keep reading to find out....
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Yahoo Sees Rosy Future without Microsoft

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Ever since Microsoft made its initial 44 billion bid on Yahoo several weeks ago the venerable search engine has desperately tried to rebuff the software giant s advances. From behind-the-scenes bargaining with other companies to announcements that the deal vastly underrates Yahoo CEO Jerry Yang has been working to keep his company from being purchased by the monolithic monopolist. Read on for his latest move....
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ChaCha Refocuses Business Model on Mobile Text Search

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Almost two years ago, ChaCha launched a service that enabled users to conduct a live chat with a "search guide" to aid in search engine queries. That service flopped, but they believe that their mobile text service can still be a hit. Now, ChaCha is refocusing its business to center around its mobile business.

Users can conduct a search query using text or voice. A few minutes later, a text arrives with the answer. I decided to give it a try myself this morning. I texted to ask what ingredients are in a Java Chip Frappuccino. (I didn't state that the coffee drink comes from Starucks.) Six minutes later, I got my text with the answer, though it did leave out the optional whipped cream and chocolate syrup.

At first, it might seem like a long time. But keep in mind that during those six minutes, I was able to get work done, instead of conducting the search, checking out the results, and finding the answer myself.

ChaCha is making a play for what search users are increasingly demonstrating they want, which is answers, not search results.

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