Marchex’s Local Advertising Branches Out into Mobile Market

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Marchex today announced the expansion of its local advertising services into the mobile market. The new offering will include call-based advertising, which is a result of its acquisition of VoiceStar. The call-based services will be part of agreements with three mobile advertising providers: AdMob, Ringleader Digital, and 4INFO.

Call tracking will accompany the new agreements and offer up the following features:

1. Track the calls generated by advertisements on their network
2. Determine exactly which advertisements delivered the calls
3. Track and report key information including the duration, time of day and geographic location of callers
4. Record the calls.

???Marchex is focused on partnerships with leading aggregators of local advertisers across all channels: online, offline, and mobile,??? said John Keister, Marchex President and COO. ???We believe that the mobile advertising opportunity is significant and is poised to realize tremendous growth over the next five years. Our call tracking and pay-per-phone-call capabilities provide a significant advantage for Marchex in the mobile search advertising market.???

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What Yahoo’s New Minimum Bid Means To You

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Paid Search - A Column From Search Engine Land

Yahoo recently announcedthat they are moving away from a $0.10 fixed minimum CPC to a variable minimum bid. However, there are some differences in how Yahoo calculates minimum bids compared to AdWords. These differences are important to note as you switch between these PPC engines so that each account is properly optimized for each engine according to how the bids are calculated.

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Is Google Trumping The URL?

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When there’s a simple box to fill in with your search term, and you know exactly what you’re looking, why bother to use the address bar? If statistics on popular searches are anything to go by, it looks like many people aren’t bothering with that inconvenient “www” and “.com” and are just going straight through [...]

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The Web Developer’s SEO Cheat Sheet

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Posted by Danny Dover

Update: [May 1st, 2008 - 1:02pm] I have updated the Web Developer's SEO Cheat Sheet (PDF) to include suggestions from comments. This new version has more useful information and clears up some ambiguity. Thank you to everyone in the comments who helped make this better!



When I first started at SEOmoz about 9 months ago, I was the web development intern. My experience prior to the internship was limited entirely to writing code. Since then, I have spent literally hundreds of hours expanding my knowledge into different areas. Specifically, I have focused on accepted SEO techniques and small business practices. My beginner SEO checklists of the last few weeks have been the tangible result of my newly acquired knowledge. In an effort to return to my roots, I spent the majority of the day compiling what I believe to be the mother of all technical SEO cheat sheets. The recommended viewing format of this cheat sheet is as a PDF rather than the traditional blog post (I found the blog posts inconvenient to print). Let me know if this new format works better for all of you. I also included snippets below so you can see what is on the cheat sheet before you download it. Enjoy!

The Web Developer's SEO Cheat Sheet

Cheat Sheet Front Side
Overview of front of Web Developer's SEO Cheat Sheet

Important SEO Html Tags

mportant SEO HTML Tags
This section includes all the important SEO HTML tags. In addition to listing the tags, it also provides code examples.

Search Engine Indexing Limits

Search Engine Indexing Limits
This part includes common indexing limits imposed by search engines on sites that don't hold a lot of authority.

Recommended Title Tag Syntax

Recommended Title Tags
This box includes the recommended title tag syntax. Although many great formats exist, this one has proven especially useful to SEOmoz members.

Common Canonical Issues

Common Canonical Issues
This covers the most common canonical issues people face and provides an easy solution.

301 Redirect

301 Redirect
This section includes the server side code for 301 redirects on Apache. 301 redirects on IIS are setup using the provided GUI and therefore were not included on this cheat sheet. (Plus, I am useless when it comes to configuring IIS web servers.)

Backside

Backside
Backside of the Web Developer's SEO Cheat Sheet.

Important Search Engine Robot User-Agents

Important SE Robots
This portion includes a list of all the spider user-agents of the important search engines. The versions on this list will eventually go out of date, but the list will remain useful by helping to identify oddly named spiders (Ex. IA Archiver = Ask.com).

Common Robot Traps to Avoid

Common Robot Traps
This box includes a list of the most common ways webmasters unintentionally stop spiders from crawling their sites.

Robots Meta Tag Syntax

Robots Meta tag Syntax
This section includes documentation for the robots meta tag. This includes all of the available arguments as well as search engine compatibility.

Robots.txt Syntax

Robots.txt Syntax
A example of a simple robots.txt. This illustrates how to block specific robots from both entire directories and specific files.

Sitemap Syntax

Sitemap Syntax
This section shows the standardized sitemap.xml syntax. It also lists the default places search engines look for sitemaps.


Download Available Here
PDF

Note: File updated May 1st, 2008 at 1:02pm to include even more suggestions from the comments.

I look forward to hearing from the more experienced SEOs in the comments. Please let me know how I can improve this sheet. If any of you (experienced or inexperienced) decide it would be preferable to contact me privately, please feel free to e-mail or private message me using the information available in my profile. Thanks!

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Tool of the Week - Disk usage analysis with Baobab

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Posted by Mel Gray

Working as a tech at a SEO company isn't always about SEO. Behind the scenes, there are servers to support, tools to debug and interoffice technical problems that arise all the time. The developers at SEOmoz have picked up a few tricks & tools along the way that have helped us solve all sorts of problems.  We're going to start making it a weekly habit of posting interesting tools that could help developers and administrators at other small / medium businesses.

This week's tool is "Baobab". It is a Linux based tool that helps analyze disk usage. If any sys admins out there have any experience with Ubuntu Linux they may already be familiar with Baobab (it's listed as "Disk Usage Analyzer" in your 'Accessories' toolbar).

Below is a sample image of the output you get after you first start Baobab:

The above output is very pretty and makes identifying what's taking up the most disk resources a snap. 

However, the above snapshot is a view of local disk usage.  The killer feature of this tool is that it allows you to view disk usage on remote servers using protocols like ssh, ftp, webdav, etc.

If you're at risk of running out of disk space on you're web server, you can plug in your log in information and get a visual representation of whats eating up all them gigabytes.

I'll illustrate the usefulness of this with a real scenario we faced at the Mozplex a while back. We have an Intranet file server that we use to store the valuable information that is used to power SEOmoz (like articles, legal documents, and the entire Wu-tang Clan discography).

One day I came into work and was greeted with an urgent email saying that nobody could save any new documents on the Intranet.  I quickly logged in and discovered that the disks were completely full.  I calmly thought to myself, "OMG WTF?".  I began solving the problem by plugging in my ssh credentials and grabbing a cup of coffee while Baobab worked its magic.  After a short while, the entire scan was complete and I was able to pin point the problem:

Thats a whole lot of rock! Come with me as I journey further into the ROCK! that powers SEOmoz.

Well well well, what do we have here......

DREAM THEATER?!?
3.4 GB OF DREAM THEATER?!

Only 2.7 GB of The Cure

In just a few minutes I was able to determine that Dream Theatre and Robert Smith were partly at fault for our Intranet file sharing problems. After a few more minutes, I was able to really dig into the Baobab report and trim down disk usage significantly.

As you can see, Baobab allows you to view your disk usage in a very convenient way. Other visualization formats are available, so if you get a chance play around with it; it's very cool.

Baobab is currently Linux only (although there have been reports of it working with Mac OS X). If you don't have access to a Linux machine, VMware is a nice compromise. I recently made the switch to OS X and am running Gutsy on my Macbook using VMware fusion.

If anybody out there has any other recommendations for tools that can analyze disk usage on remote machines, please say so!

That's it for this week! Next week we'll be back with another tool that can help make the tech in your company less technical.

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Search Engine Optimization Services Provider

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Deciding on the right search engine optimization services provider is of a fundamental importance. Therefore, before signing up the right search engine optimization services provider, make sure that you screen the person carefully. This can be done by doing inane queries and popping-up a bundle of questions from the companies where they were working previously. Going through the website of search engine optimization services provider for determining the services they are putting forward is t more...

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10 Lessons Learned About Paid Search ??“ Webcast March 25

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Managing a pay-per-click campaign can be one of the trickiest aspects of an online marketing campaign. Do it right, the pay-off can be huge. But it??™s a competitive, complex process ??“ that could cost you more than you??™d bargained for.On Tuesday, March 25 at 1 PM Eastern Daylight Time, PPC industry expert David Szetela will [...]

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