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Google TV Ads have been in private beta since last summer, but now they're groomed and prepped and available for U.S. customers. Why in the world should a search marketer such as yourself care about TELEVISION? I'm so glad you asked.

Offline advertising prompts online searches. Last summer, iProspect released study data suggesting that 37% of TV watchers are prompted to conduct a search based on a TV ad. I can attest to the validity of this statement as I've seen these results in the marketing analytics of a Fortune 500 company I previously worked with.

Because of this, integration is crucial. If your TV people aren't talking to your Web Marketing people, then you're not maximizing your marketing, plain and simple.

And then there's the future. Expect TV advertising to become more and more interactive, so that it's not just marketing campaigns that are integrated - but the actual ad is a mashup of TV + Web.

Whether you go with Google, engage in a local TV campaign or hire an ad agency, Google's announcement today is a great reminder of keeping our marketing eyes on the big picture.

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

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Recently, Microsoft updated the Product Search Experience, part of its Live Search offering. Now they're giving insight into the specific updates included, via the Live Search blog. The updates were based on feedback given by users of the feature while it was still in beta.

And the updates are (drum roll please)...

• One stop to research product details and find good prices -- Results display an image and description for each product as well as reviews, prices and spec sheets.
• Feature-based refinements -- View reviews based on features that are important to you (i.e battery life, portability)
• Sorting -- Sort results by user ratings, expert ratings, and price.
• Filtering -- Filter results by specific brands, categories, and price ranges.
• Richer product details -- Read expert reviews and a spec sheet describing the product.

Product search has been seeing a lot of action, lately. Earlier this week, the Product feature was added to Live Search for mobile phones.

It's really no wonder that such an emphasis is played on these types of product searches and results. Searchers are increasingly wanting answers (as opposed to branding) and with the popularity of devices like the iPhone (which offers full HTML browsing), product searches for both the regular and mobile web are important to the consumer buying process.





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The title pretty much says it all. A while ago, someone saw my call for good summer vacation reading and the resulting pile of Amazon books that I bought, and they sent me a couple free books, maybe to get a review or a mention. I appreciate the creativity, but please don’t send me any [...]

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Are social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level? You bet your camera phone they are. In today's Building Brand Equity column, "Social Media = Society's Watchdog," Erik Qualman reminds us that companies and individuals now need to live their lives as if everyone is watching...since they probably are.

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Web site promotion consultancy is as difficult as many people think it to be. It is very true that there are a lot of details that needs to be gained before actually picking up the right people to work with you. All you need is to have a bit of the correct direction and are willing to work hard, you can place the appropriate web site promotion strategy in place within a matter of hours. And then from there you will be able to carry on, and hopefully reach a high level of success.Are you want more...

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The Inside AdWords Google Blog announced that all US-based advertisers should now have the TV ads option in their account. In fact, you should see the option after logging in to your AdWords account at the bottom, where it says "Other Campaign Types." Here is a screen capture of that section:

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