Compete has some interesting data on the top Wikipedia articles for February and March.It is quite apparent that Wikiepdia is the destination of choice for people looking for more information about people in the news as Eliot Spitzer demonstrates. Spitzer??™s Wikiepedia page saw a 5316% increase in views after news of his scandal broke.Most popular [...]
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Late yesterday afternoon, the Wall Street Journal got word of a Microsoft board meeting. And ever since they reported the news, the speculation and rumor mills have been working overtime.
Henry Blodget over at the Silicon Valley Insider got a glimpse of a WSJ story suggesting that MSFT would raise the bid to $32-$33 a share. The story is no longer to be found on the interwebs, which is likely Microsoft's strategy, according to Blodget. The apparent strategy is to get comment out of Yahoo CEO Jerry Yang on whether or not the upped offer would be accepted.
Earlier reports have both shareholders and Yahoo execs saying "I see your $32-33 and raise you a $35-37." This is not likely to please the big wigs from Redmond.
But they may have forced their own hand in the matter when they didn't offer a higher bid sooner. It's the Yahoo-Google deal that likely tipped the scales in favor of Yahoo in the negotiating process.
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Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.Over the past 3 years we’ve been focused on search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll [...]
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CNBC news anchor Maria Bartiromo interviewed Google CEO Eric Schmidt on Tuesday and discussed a wide range of topics, from MicroHoo to advertising on YouTube, mobile, and Googlephobia. There are no real surprises and nothing especially new (other than the statement about new ad products for YouTube this year). However, it you have time it makes for interesting reading.
Below are my edited excerpts of the lengthy transcript of the CNBC interview, which you can find in full, together with a short, edited clip of the interview, here.
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Affiliate marketing isn’t that tough??¦ if you’ve got attention and trust.You can gain attention and trust through your relationship with people who agree to receive content from you. And you can gain attention from people via search engines because Google trusts your content.Ideally, you want both.Of course, there are ways to make money with affiliate [...]
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Google's AdWords blog announced that all US based advertisers should now be able to participate in Google's TV Ads. Honestly, I think Google opened this up to all US advertisers on April 11th or the day before and just announced...
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When you have a page that is bringing in a lot of eyeballs, it may be tempting to just leave it alone. Cliches become mantras. "There's no need to stir the pot." "Let sleeping cats lie." "If it ain't broke, don't fix it."
The problem is that if your traffic isn't converting, then your landing page is, in fact, broken.
Thankfully, the Google Website Optimizer team is serving up tips on knowing which pages to tweak via a post on their blog.
First up are Landing Pages. Go to the "Content" section of Google Analytics and check out the "Top Landing Pages." The pages you need to focus on have high bounce rates and high entrance rates. The blog recounted a scenario Avinash Kaushik spoke about at SES. He said he was searching for faucets and the top sponsored result led him to a sinks page. Perhaps the site is experiencing large numbers of site visitors, but they're just throwing money away if they're not giving the people what they want.
Secondly, check out funnel pages. These are pages that a visitor arrives at after performing an action such as a purchase, registration or download. In Google Analytics, you can set up a funnel which contains 10 pages pertaining to a goal. Then, you'll be able to view "funnel visualization" reports that can show you where your site visitors get stuck in the process.
Remember, it's the conversions that matter the most. Not the clicks or the referrals or the number of eyeballs. If your site visitors are not engaging in the actionable goal you've set for them, then it's time to tweak.
Related Reading:
Your Baby's Ugly - Why You Need Landing Page Optimization Now
PPC Triage Now! Emergency Action Steps for Dying AdWords
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