Human Hardware: You??™re Looking, But Are You Seeing?
Search Engine Optimization May 5th, 2008
So far in the Human Hardware series, we??™ve dealt with working memory (a just released study confirms the limitations of this. See my note at the end of this column), differences between sexes, and Dunbar??™s number (Parts One and Two). Today, I want to explore how we can look right at something and not see it. This is particularly true in online engagement, whether it be a home page, a portal, a landing page, or a search results page. You??™ve probably heard it referred to as banner blindness. It??™s caused by two hardwired limitations, one in our eye and one in our brains.
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