Emarketer had an interesting report that looked at social network advertising. While Facebook is the face of social networking to most of the press, eMarketer projects that Facebook will only capture 20% of the ad spend on social networks in 2008., compared to 54% for MySpace.Facebook stumbled last year with its roll-out of their [...]
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The video numbers are quite staggering. comScore Video Metrix??™s reports that over 10 billion videos were watched in December 2007, with about 75% of all American??™s online in December watching at least one video.Online users are actively searching for videos. Google trends shows that more people are looking for videos than are interested in shopping [...]
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This post is by Matthew Peters.Attention is a rare and precious resource. It’s arguably more difficult than ever before to demand someone??™s attention for any length of time. Attention is now something that cannot be taken, only given. As marketers it is crucial to understand these facts in order to better perform our jobs in [...]
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The number of social bookmarking sites has exploded in the last year, leaving someone new the space probably a bit overwhelmed at where to start. If you are new to social networking understand that each social networking site is different, it attracts a different audience with different interests. Thus what interests someone on Reddit might [...]
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The number of social bookmarking sites has exploded in the last year, leaving someone new the space probably a bit overwhelmed at where to start. If you are new to social networking understand that each social networking site is different, it attracts a different audience with different interests. Thus what interests someone on Reddit might [...]
More: continued here
In the winter edition of Search Marketing Standard on the plane this week, they had an interesting survey that Prospero? released last year about how companies measure ROI from their social marketing efforts.The one thing that stands out from the survey is that most businesses as this point in time do not know how to [...]
More: continued here
In the winter edition of Search Marketing Standard on the plane this week, they had an interesting survey that Prospero? released last year about how companies measure ROI from their social marketing efforts.The one thing that stands out from the survey is that most businesses as this point in time do not know how to [...]
More: continued here