The dot com boom of the late 90??™s peaked with the acquisition of Time Warner by AOL. Will the social networking peak be AOL??™s purchase of Bebo?AOL paid $850 million for Bebo, which makes News Corp??™s purchase of MySpace for only $580 million one of the all-time great deals. For their $850 million AOL gets [...]
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If you are in the B2B vertical and are thinking about adding social media marketing to your marketing mix, here are 3 questions you should ask yourself before launching your social media campaign.1. Who is the target audience?Who are you trying to reach via social networks and does your target audience participate in social networks? [...]
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If you are in the B2B vertical and are thinking about adding social media marketing to your marketing mix, here are 3 questions you should ask yourself before launching your social media campaign.1. Who is the target audience?Who are you trying to reach via social networks and does your target audience participate in social networks? [...]
More: continued here
The dot com boom of the late 90??™s peaked with the acquisition of Time Warner by AOL. Will the social networking peak be AOL??™s purchase of Bebo?AOL paid $850 million for Bebo, which makes News Corp??™s purchase of MySpace for only $580 million one of the all-time great deals. For their $850 million AOL gets [...]
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The video numbers are quite staggering. comScore Video Metrix??™s reports that over 10 billion videos were watched in December 2007, with about 75% of all American??™s online in December watching at least one video.Online users are actively searching for videos. Google trends shows that more people are looking for videos than are interested in shopping [...]
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This post is by Matthew Peters.Attention is a rare and precious resource. It’s arguably more difficult than ever before to demand someone??™s attention for any length of time. Attention is now something that cannot be taken, only given. As marketers it is crucial to understand these facts in order to better perform our jobs in [...]
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Emarketer had an interesting report that looked at social network advertising. While Facebook is the face of social networking to most of the press, eMarketer projects that Facebook will only capture 20% of the ad spend on social networks in 2008., compared to 54% for MySpace.Facebook stumbled last year with its roll-out of their [...]
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