When I was at Affiliate Summit in Las Vegas, Mahalo.com founder Jason Calacanis gave the keynote speech. Calcanis spoke about his human powered search engine called Mahalo.The keynote intrigued me enough that I went to my room, signed up for an account on Mahalo and recommended three sites, in three different categories for inclusion. Well [...]
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There is a common perception that marketing campaigns on sites like Facebook and MySpace do not produce the ROI that other online marketing efforts do. Social media marketing is still very new and one reason for the lack of success is that a lot of marketers are just not experienced in marketing to these types [...]
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When I ask a company how they monitor their reputation online the most frequent answer I hear is that we use Google Alerts. Google Alerts are ok, but they don??™t give the complete picture about what people are saying about you or your company, and because they are email based, the information is difficult for [...]
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Compete.com published? a list of the top 25 social networks by traffic for February 2008. A couple of interesting things stuck me after looking at the data.The top 25 social media networks delivered over 155 million unique visitors in Feb. 2008 with 70% coming from MySpace, Facebook and Classmates.com. Add in YouTube and Flickr and [...]
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Traffic at EyeBuyDirect.com has increased between 10% and 15% according to Internet Retailer since the online discount eyeglass retailer added a social networking hub to its web site about five months ago.About 20,000 consumers have added pictures of themselves sporting nearly 500 different styles of eyewear to EyeBuyDirect.com??™s ???Wall of Frame??? social network. Here, friends, [...]
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In 1966, The Doors were trying to make it to the pinnacle of the Los Angeles music scene by scoring a regular gig at the Whisky a Go Go in West Hollywood. At the time, playing the Whisky was the LA way to land a record contract. But you didn??™t just waltz in and play [...]
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Marketing with content works wonders, especially when compared or coupled with traditional advertising. Of course, I’ve been talking about tactics for creating compelling and persuasive content for over two years here at Copyblogger.The missing elements that make content marketing truly work are strategy, observation, and rapid readjustment. And it’s exactly these elements that make social [...]
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