Following up Tuesday’s post Social Media Helps You Sell More was news from emarketer that Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore??™s “Web 2.0 in Retail Today??? report.From the report:comScore reported that social networking site traffic rose 33% to 81 million [...]
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Earlier this month I blogged how Neiman Marcus and YouTube were teaming up to celebrate Neiman Marcus??™s 100th birthday. So I was not surprised when I saw Internet Retailer report that Ice.com is now advertising on YouTube.Ice.com is an online jeweler who must have see the same YouTube demographics as Neiman Marcus.Ice.com executive vice president [...]
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Most Copyblogger readers are likely familiar with the concept of “above the fold,” which refers to placing the most important or most attention-grabbing content on the upper half of the front page of a newspaper. When applying the same concept to content published on the web, we can think about it instead as “above the [...]
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A milestone was reached this weekend as Liz at Successful Blog added me to the prestigious SOB (Successful and Outstanding Blogger) list!.I have not had time to write my acceptance speech, but I would like to thank Liz and all the judges for this great honor:)Check out the cool ???SOB??? badge I now get to [...]
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One of the advantages that the Internet has over traditional media is that advertisers can better target their ad campaigns based on user demographics. MySpace has been working on their user demographics data and according to the New York Times they have improved the likelihood that members will click on an ad by 80 percent [...]
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Long time readers of this blog know that I am a big fan of StumbleUpon (SU), both for the amount of traffic that it sends as well as the quality of traffic. Back in late June I decided that I wanted to drive more traffic to this site from social media sites, especially from SU. [...]
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A new survey from iCrossing called “How America Searches: Online Retail” shows that younger shoppers are turning to blogs and social media sites to help make their purchasing decisions. The survey validates a lot of our thinking how that adding web 2.0 features to your site like customer reviews will help you make more sales.One [...]
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