I have written several times in the past about Borders foray into social media. Borders has been modestly successful with its partnership with Gathers.com, so I was not surprised to read that Barnes & Noble is launching a new site with social media features built in.???We are introducing many new interactive content and community features [...]
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After my The Future of Social Networks post I have been watching to see what sports teams are doing online. So I was interested to hear about the refurbished Dallas Cowboys social networking site. The Cowboys site is home to blogs and discussion forums for fans and team staff. The Cowboys also hope that the [...]
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Women??™s online shopping mall Shop.com has gone social according to Internet Retailer by adding new features to their site including a blog, gift registries for multiple stores, and interestingly, a Facebook shopping application. Social Retailing is a really hot button for many shopping web sites as it encourages users to shop and exchange information online [...]
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The Ice.com and Neiman-Marcus YouTube advertising campaigns got me thinking about what it takes to put together a successful video advertising campaign. I am sure that this is a question on many marketing executive’s minds especially as Advertising Age reported recently that online video advertising could be worth more than $775 million in 2007.A recent [...]
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One question that I keep hearing from clients as well as SEO companies is whether social media marketing should be an ongoing part of their Internet marketing campaign or whether it is a stand alone service? It seems that many people are confusing social media marketing with linkbaiting or viral marketing which are ???big events??? [...]
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Does social media make us dumb?You may have read the study from the Project for Excellence in Journalism and the general reaction to it (the consensus was that social media sites make you stupid and uninformed). While the conclusions are incorrect, the study is incredibly telling about the social media audience and how to write [...]
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Social networking sites have their own set of rules and it is important that you spend time on the site understanding the rules and decorum before starting any sort of campaign on that site. The Inman real estate news site recently wrote about some real estate agents who failed to read the rules.One real estate [...]
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