Interesting data on Advertising Age on what brands resonate with college age students.? The study was conducted by Anderson Analytics and clearly shows the difference between college age men and women online.Did you know that social networking is twice as popular with 18-24 year old women as with men? And that MySpace which was the [...]
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A recent study by Deloitte & Touche LLP not surprisingly shows that consumers read and heed online reviews. What was surprising was the number of consumers.The Deloitte study found that 62% of respondents said they read consumer-written product reviews online. Of those, 82% said those reviews directly influenced their buying decisions and 69% passed reviews [...]
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Yesterday I wrote about Target and how they were able to successfully launch a marketing campaign on Facebook. While the Target campaign was running, Wal-Mart also tested the social networking waters again with its own social marketing efforts. Unfortunately, the results were not a good as Target??™s.Target was successful on Facebook for a couple of [...]
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Facebook is the hot story in social media circles, so I went looking for a company that has successfully used Facebook to market its products or services. Thanx to an Adweek article I was able to find a successful Facebook marketer (Target) and an unsuccessful Facebook marketer (Wal-Mart). I will cover the problems that Wal-Mart [...]
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Dan and Jennifer run the extremely popular askdanandjennifer web site. They have been featured in magazines, newspapers and radio programs, and have appeared and/or consulted with the Television programs like Dr. Phil and CNN Headline NewsDan and Jennifer, your site (www.AskDanAndJennifer.com) has really taken off over the last twelve months Can you tell me about [...]
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Advertising Age reported about a company called Competitrack that tracks the success of viral marketing campaigns. I believe that Competitrack is the only company doing this so I was curious to see what who they consider to be the most viral brands.According to their web site Competitrack classifies viral marketing as:We look for online messages [...]
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Pablo Palatnik is someone that I met at Elite Retreat in San Francisco earlier this year. Pablo has a really good blog called the Palatnik Factor that covers SEM, SEO, Social Media, Branding, Marketing. Pablo??™s blog is on my daily must-read list so I was really excited when he told me that he had written [...]
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