Following up on yesterday??™s post about What Sites Do Social Media Users Frequent? which said that heavy users of social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/accessories and consumer electronics than the average Internet user.Well a new new report from Ipsos Insight has [...]
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You would have thought that after the public relations disasters that companies like KFC have had that most companies would have a reputation management plan in place, ready to get implemented at the first hint of negative news coverage. Well a new study by BtoB and Eric Mower and Associates shows that that is not [...]
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Social media optimization has really grown in the last 12 months and there are now a lot really talented people writing about this topic. It is impossible to read everyone, but these are the social media sites that I read and why:Pronet Avertising: Has become one the biggest authorities on social media in about 12 [...]
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As I was reading through the interview answers recently from Dan and Jennifer I was struck by one of their comments in the response to this question:Tell me about your most successful social media campaign?Thankfully we??™ve had many successful social media campaigns, so it??™s hard to isolate just one. We believe very strongly in developing [...]
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Last month I blogged how Orbitz had joined the social networking bandwagon with the launch of the Traveler Update section to its web site. Not satisfied with simply adding social networking features to its website, Orbitz now wants people to use them!!The Traveler Update is a service that allows travelers to share real-time information regarding [...]
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Emarketer had some interesting data recently about how online shoppers in the US are turning to user reviews more than expert reviews when researching products. In an Avenue A | Razorfish study, they found that over 50% of online shoppers doing research said they consulted user reviews most often.“It??™s clear that new Web technologies have [...]
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Following up on yesterdays post about how Customer Reviews Becoming More Important, it appears that consumer product reviews are? also credible, at least according to a Deloitte Consumer Product Group-sponsored study.“Some online retailers are reporting higher sales conversion rates as a result of allowing customers to post product reviews on their Web sites,” said Jeffrey [...]
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