Facebook?s New Google Killer

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According to Advertising Age?  Facebook is expected to unveil a new social retailing feature today (November 6th). The feature will allow Facebook members to share with people in their network what they bought, where they bought and also information on the product like a discount or coupon. What a Google killer this could be. A [...]

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MySpace to Launch New Advertising Program

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According to Mediaweek MySpace will begin offering advertisers a way of targeting users based on all that personal information they supply about themselves.MySpace, who has been conspicuously quiet recently as Facebook has taken its mantle as the social networking favorite is said to be rolling out a new HyperTargeting ad platform. This ad platform will [...]

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No Budget for Social Media?

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I was totally flabbergasted when I read in Internet Retailer about the recent Coremetrics??™ second annual ???Face of the New Marketer??? survey. The number that generated this response was this:78% of the 116 senior marketing managers responding to the survey see social media marketing as a way to gain a competitive edge, only 7.75% of [...]

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No Budget for Social Media?

Social Media Optimization No Comments »

I was totally flabbergasted when I read in Internet Retailer about the recent Coremetrics??™ second annual ???Face of the New Marketer??? survey. The number that generated this response was this:78% of the 116 senior marketing managers responding to the survey see social media marketing as a way to gain a competitive edge, only 7.75% of [...]

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What Sites Do Social Media Users Frequent?

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A new study from comScore shows that heavy users of social networking sites favor leisure-related retail sites. Heavy users of social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/accessories and consumer electronics than the average Internet user.According to data from Internet Retailer, heavy social [...]

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Social Networks and Mobile Users

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Following up on yesterday??™s post about What Sites Do Social Media Users Frequent? which said that heavy users of social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/accessories and consumer electronics than the average Internet user.Well a new new report from Ipsos Insight has [...]

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What Sites Do Social Media Users Frequent?

Social Media Optimization No Comments »

A new study from comScore shows that heavy users of social networking sites favor leisure-related retail sites. Heavy users of social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/accessories and consumer electronics than the average Internet user.According to data from Internet Retailer, heavy social [...]

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