While some e-retailers are still figuring out what social networking is, and whether they want to be involved, Bodybuilding.com did not take a wait-and-see approach to social networking. A year ago it created its own social network called BodySpace, and the result has been an increase in brand awareness, traffic and sales.BodySpace is a place [...]
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I have written before about how a lot of senior managers do not understand social media. So I was not surprised to read in BtoB Online that small business owners are confused about web 2.0 also.The survey of 338 business executives at companies with fewer than 500 employees showed that there is still a large [...]
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I have written before about how a lot of senior managers do not understand social media. So I was not surprised to read in BtoB Online that small business owners are confused about web 2.0 also.The survey of 338 business executives at companies with fewer than 500 employees showed that there is still a large [...]
More: continued here
According to Mediaweek MySpace will begin offering advertisers a way of targeting users based on all that personal information they supply about themselves.MySpace, who has been conspicuously quiet recently as Facebook has taken its mantle as the social networking favorite is said to be rolling out a new HyperTargeting ad platform. This ad platform will [...]
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According to Advertising Age? Facebook is expected to unveil a new social retailing feature today (November 6th). The feature will allow Facebook members to share with people in their network what they bought, where they bought and also information on the product like a discount or coupon. What a Google killer this could be. A [...]
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We have written a lot about how customer reviews have and will increase sales. So I was interested to read in Internet Retailer about a new shopping study from The E-Tailing Group titled ???Social Shopping Study 2007??? which showed that the growth in online customer reviews has led to a new breed of shopper called [...]
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We have written a lot about how customer reviews have and will increase sales. So I was interested to read in Internet Retailer about a new shopping study from The E-Tailing Group titled ???Social Shopping Study 2007??? which showed that the growth in online customer reviews has led to a new breed of shopper called [...]
More: continued here