What Numbers are Right?

Social Media Optimization No Comments »

I picked up a copy of the winter edition of Electronic Retailer Magazine and started looking at the social networking data that they provided. Imagine my confusion when I saw different numbers for US Social Networking AD Spending on two different pages.Emarketer said that is expects that social network ad spending will rise to $2.7 [...]

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Is advertising on Facebook best suited to branding

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I am out at Affiliate Summit in Las Vegas and I had an interesting conversation with Carsten Cumbrowski about advertising on social networks, specifically Facebook Carsten made argument that Facebook can be a very good site to advertise on from a branding perspective.The king of branding is traditional media. When you advertise on traditional media [...]

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Is advertising on Facebook best suited to branding

Social Media Optimization No Comments »

I am out at Affiliate Summit in Las Vegas and I had an interesting conversation with Carsten Cumbrowski about advertising on social networks, specifically Facebook Carsten made argument that Facebook can be a very good site to advertise on from a branding perspective.The king of branding is traditional media. When you advertise on traditional media [...]

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How to Use LinkedIn to Create Authoritative Content

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This post is by Michael Stelzner.Looking for a credible source to strengthen your article, blog post or white paper? Need a quote from an expert to bolster your case?There’s an excellent source you may not have considered??”LinkedIn. Chances are you have received dozens of emails from friends, colleagues and total strangers asking you to join [...]

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Looking Towards Web 3.0

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When someone talks about Web 2.0, they are usually referring to the current interactive phase of internet development, defined by blogging, social networking and “wiki” sites built with user-generated content.But what is the next evolution? What is web 3.0? In an article in the Financial Times Dawn Bebe, managing director of the UK’s first social [...]

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What kind of social media marketer are you?

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As the owner of a search marketing company I spend a lot of time thinking about, and talking to, people about online marketing. Whenever I talk to people within the industry about social media marketing, it becomes apparent quite quickly what aspect of social media that they focus on.Social media marketers fall into four camps; [...]

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What kind of social media marketer are you?

Social Media Optimization No Comments »

As the owner of a search marketing company I spend a lot of time thinking about, and talking to, people about online marketing. Whenever I talk to people within the industry about social media marketing, it becomes apparent quite quickly what aspect of social media that they focus on.Social media marketers fall into four camps; [...]

More: continued here

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