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Click Forensics released their statistics on the click fraud rate for the first quarter of 2008, showing a click fraud rate of 16.3 percent. That number is down from the previous quarter, which was 16.6 percent. Compared to a year ago, when the click fraud rate was 14.8 percent, we are up.

Click fraud on the content network was at 27.8 percent, down from the 28.3 percent rate a quarter earlier but up from a year before at 21.9 percent.

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Need a plan of action and strategically different approach to conventional marketing content???In present era the world of quality search engine optimization depends on the key mantra of genuine and fresh content on the web site. Without quality content on the site concept on search engine optimization is a myth. In coming lines going to take you through the journey that clear your understanding in context of content writing. The content, playing the role of a silent salesman can either mak more...

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Here's the best example of misleading statistics we've seen, outside of the ads skewering the mythical Cable Corp: "DirecTV - Cable Corp Inc. - Statistics" directed by Christopher Guest) "Whip up some numbers that make it look like we have, like, I don't know, a thousand HD channels."

Today the WSJ blogged about the hardest jobs to fill based on an annual employment survey conducted by temp firm Manpower Inc. We all agree with the famous German ad shown here, "Life is too short to be in the wrong job."

Not surprisingly, the very temp-to-perm jobs Manpower specializes in ended up high on the Top 10 list of the 42,500 global companies surveyed.

Based on the response to SEW Experts columnists Ron Jones (SEM.edu), Fionn Downhill, and William Flaiz, we know better.

In fact, rather than linking to all their columns about learning SEM or how to attract and hire talent, I asked John Skroly, vice president of business development for Onward Search what jobs Fortune 500 companies and top search marketing firms can't easily fill.

Here's what Skroly had to say:

Based on feedback from clients this is what we are finding:

1) Qualified Web Analytics professionals ??“ Omniture, Web Trends etc
2) Organic SEO experts with e-commerce experience from top tier IR??™s (Internet retailers)
3) Paid Search with vertical experience

So what gives?

Manpower asked companies, "What is the one job you are having most difficulty filling due to a lack of available talent?" The categories were so broad they practically broke down into the age-old categories of white collar and blue collar:

1. Skilled Manual Trades (carpenters, welders and plumbers)
2. Sales Representatives
3. Technicians (production/operations, engineering and maintenance)
4. Engineers
5. Management/Executives
6. Laborers
7. Secretaries, PAs, Administrative Assistants & Office Support Staff
8. Drivers
9. Accounting & Finance Staff
10. IT Staff (primarily programmers/developers)

Do those jobs sound like the future of the American economy?

Has that been your experience? Discuss your career here.

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Yahoo just released Q1 earnings. Here's the top-line:

Revenues were $1,818 million for the first quarter of 2008, a 9 percent increase compared to $1,672 million for the same period of 2007. US segment revenues were $1.3 billion, a 19 percent increase compared to $1.1 billion for the same period of 2007. International revenues were $510 million, down 11 percent vs. 2007.

These results beat consensus estimates but are mixed in other respects.

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The Live Search Blog announced the much requested addition of RSS to Live Search News.

A little over a week ago, Microsoft launched Live Search News and one of the biggest feature requests off the bat was an RSS option. 9 days later, Microsoft has added the RSS icon to all the pages, including the home page, category pages and news search result pages. It is important to note that the pages are not auto-discovering RSS, so you will need to copy the RSS URL for each of your subscription requests.

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Dogpile.com has been doing a little spring cleaning and has come out the other end with an updated search algorithm, design and new partner content. Don??™t worry. Arfie, the cute spotted Dogpile mascot, still greets you on the homepage.

Here??™s what to expect from Dogpile??™s updates

??? Improvements in the blending of results
??? Tabbed search categories on the home page
??? The launch of a SearchSpy social networking widget for Netvibes or iGoogle
??? Deep links (think Google sitelinks)
??? Integrated content from new partner agreements

???Search is now the primary focus at InfoSpace and we are committed to enhancing Dogpile.com, our flagship site,??? said Mark Whidby, director, search product management of InfoSpace, Inc. ???We??™ve listened to our users and have conducted additional research to bring them an enhanced search experience at Dogpile. We look forward to continuing to upgrade the site and offering our users improved features and technology.???

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Posted by Jane Copland

Google has some fantastic OneBox results. We've all seen most of them: the answer to important queries such as "number of horns on a unicorn" and  "what is the answer to life the universe and everything", in addition to more sensible results, like accurate information as to "what time is it in Sydney?"

However, we feel that Google has neglected to include some important information in its OneBox offerings. As such, we've taken it upon ourselves to craft the next generation of OneBox results.

 Honestly, Google. Get to work.

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