Thanks For Taking Our Survey; And The SMX Ticket Winner Is…

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A big "thank you" to all 375 of you who completed our Search Engine Land audience survey. We won't ask again for another year. Promise.

You're a very impressive group in terms of seniority and buying power. Here are a couple of the survey results:

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Wanna Learn More About Local Search??¦

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Then come and learn from local search expert Mary Bowling at the SES Training session in Denver on May 6. It’s a half day class on Local Search. Even its entitled Local Search Engine Marketing 101, it really goes way beyond that and pretty much covers everything to do with Local Search. Anyone who promotes [...]

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Iron Man: Ode to Gates and Ballmer?

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Tonight I saw the Iron Man blockbuster, starring Robert Downey, Jr. as Tony Stark. The movie defines Stark as a precocious kid, by flashing an old photo of him with Bill Gates. Along with some additional life history, we learn that Iron Man is at the top of his technical game but has seen some better days.

In Iron Man, the Microsoft parallels could continue beyond this introduction. Bill has been thinking about how computing can positively impact the world for years. In Stark's case, a near-death episode makes him question the meaning of all his weaponry and its world-wide impact.

Meanwhile, Obadiah Stane has worked at Stark Industries for many years and serves as the second-in-command for the business. He bears an uncanny resemblance to Steve Ballmer, don't you agree?

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As played by Jeff Bridges, Stane shares some of Ballmer??™s focus on the marketplace. If you leave aside the more sinister plot twists, Stark Industries is the biggest worldwide supplier of weapons. The company needs to stay technically competitive, and will do what makes sense to get there.

Of course, Microsoft is the worldwide supplier of desktop operating systems and has every intention of becoming a more potent online force. While in the game later, Ballmer wants to guide Microsoft in the most expedient ways possible -- with or without Yahoo.

So where does this movie metaphor take us? I think that Ballmer is saying that Microsoft will create an even better Iron Man now. It all about the war, not about saving the peace, right?

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Local Internet Marketing Firm Spams Google Maps Bigtime

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In another case of major mapspam (discovered first by Imnotadoctor), an SMB-local internet market firm, Big Local, has captured many of the top positions in the Google Maps "onebox" for the category "internet consulting." Below are some examples from various cities.

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Living Without Google - you know it??™s not that bad

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So my site was hacked and Google supported me by blocking my blog from their search engine. Which I totally understand, searchers must be protected. But why make the process of trying to get back so long and painful and with zero feedback. I guess the answer to that is, “because we can.”I don’t [...]

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First Annual SES Awards for Best Search Engine Strategies

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In celebration of Search Engine Strategies' 10-year anniversary, SES San Jose 2008 will host the first annual SES Awards ceremony. The SES Awards will be held Wednesday, August 20, 2008, hosted by Search Engine Watch and Search Engine Strategies.

Winners will be selected in each of the following categories:

* Technology Platform Search Marketers Can't Live Without
* Best Business-to-Business Search Marketing Campaign
* Most Innovative Use of Search Engine Optimization
* Search Engine with Most Relevant Search Results
* Best Multi-National Search Marketing Campaign
* Best Integration of Search with Other Media
* Best SEM Technology Platform for SMBs
* Best Social Media Marketing Campaign
* Most Advertiser-Friendly Search Engine
* Most Innovative Paid Search Campaign
* Most Effective Use of Web Analytics
* Most Innovative New Search Engine
* Best Search Engine Ad Platform
* Best Web Analytics Platform
* Best Use of Local Search
* Editor's Choice

The mission of the SES Awards: to inspire innovation and encourage new ideas. The SES Awards honor 15 outstanding winners in the search universe. The awards will be judged by a panel of industry experts and the SES Awards editorial staff.

The Editor's Choice award winner will be selected exclusively by the SES Awards editorial staff.

Can you guess who the SES Awards judges will be?

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Questions? SES Awards FAQ has your answers.

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SearchCap: The Day In Search, May 2, 2008

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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web

From Search Engine Land:

  • WSJ: Microsoft, Yahoo Talking To Avoid Hostile Proxy Fight
    The Wall Street Journal is now reporting that Microsoft and Yahoo are holding talks to try and avoid the promised proxy battle/hostile takeover effort that is certain to be wearying for both sides. According to the paper: "Talks between Microsoft Corp. and Yahoo Inc. intensified Friday as the two sides...
  • Local Internet Marketing Firm Spams Google Maps Bigtime
    In another case of major mapspam (discovered first by Imnotadoctor), a SMB-local internet market firm, Big Local, has captured many of the top positions in the Google Maps "onebox" for the category "internet consulting." Below are some examples from various cities....
  • Thanks For Taking Our Survey; And The SMX Ticket Winner Is...
    A big "thank you" to all 375 of you who completed our Search Engine Land audience survey. We won't ask again for another year. Promise. You're a very impressive group in terms of seniority and buying power. Here are a couple of the survey results:...
  • Search In Pictures: Yahoo Baby, Google Megaphone, Alanis Morissette
    In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more....
  • Indiana Jones Search: Indy Meets Microsoft Live Search
    For over a year, Microsoft has been experimenting with games to help build its search marketshare. Yesterday, I learned of one that certainly caught my eye: Indiana Jones Search....
  • Google News Comes To iPhone, Plus Goes Global With Interface
    The Google News Blog announced that they have launched a special interface for the iPhone. To access it, all you need to do is go to Google.com on your iPhone or iPod Touch and navigate to the news section via the "more" link at the top right or you can...
  • Microsoft Releases "Renaissance" Version of Live Search QnA
    The Live Search QnA Blog announced a new release of Live Search QnA. Live Search QnA is Microsoft's question and answer engine, similar to Yahoo Answers. This new release was coined the "Renaissance release," and includes the following enhancements....
  • SEM News, The Single Best SEM Report & Nielson's BlogPulse Trend Search
    In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "The Single Best Report in SEM" and this week's free tips...
  • Human Hardware: You??™re Looking, but are You Seeing?
    So far in the Human Hardware series, we??™ve dealt with working memory (a just released study confirms the limitations of this. See my note at the end of this column), differences between sexes and Dunbar??™s number (Parts One and Two). Today, I want to explore how we can look...
  • WSJ: Yahoo Poised To Announce Google Ads Deal; Ballmer Says Microsoft Could Go It Alone
    According to the Wall Street Journal, Yahoo is ready to formally announce a deal to incorporate Google AdWords into its search results -- potentially within a week. The deal could be part of a larger "open" system in which Yahoo serves the most lucrative ad in search results from its...

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