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We??™ve all seen the stats on video advertising growth. eMarketer suggests $4 billion by 2011 and Jupiter goes as high as $7 billion. As is often the case with these numbers, they are largely a black box, in that unpacking the elements that actually get us there from where we are today are unclear. The core drivers of any online ad business are really threefold: 1) the size of the audience; 2) the engagement of the audience; 3) the quality of the audience. In the case of video advertising, these three pieces are in flux. Let??™s break them down:

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Last week, I covered an interesting observation at a Google Groups thread, where some individuals noticed Google Sitelinks showing up for a site in the 60th position. At the end of the thread, I noted that Googler JohnMu told the webmaster that he may want to join the -60 penalty thread for more help.

Yesterday, the Smackdown blog picked it up and called this a warning shot from Google. He used this message from JohnMu to explain that the -60 penalty is indeed a manual Google penalty.

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I finally found a use for Twitter which combines my love for knocking headline ideas around.Basically, I get a headline idea which I think worthy of the Twitter mosh pit and I throw it in. If I get feedback great, if not, the headline needs serious work. Even is the response is, “Dude, you’re a [...]

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So my site was hacked and Google supported me by blocking my blog from their search engine. Which I totally understand, searchers must be protected. But why make the process of trying to get back so long and painful and with zero feedback. I guess the answer to that is, “because we can.”I don’t [...]

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When you perform a search for images at a search engine, do you ever wonder why some pictures show up before others?A recently published paper from Google, PageRank for Product Image Search (pdf), provides some thoughts on how the actual content of images themselves can be incorporated into how images are ranked for terms at [...]

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How will you build links if no one sees your content?Seems obvious doesn’t it. And yet how many people claim that Stumble traffic or digg traffic is useless? As I have said before, there is no useless traffic, just useless content.I write content for clients which gets seen by thousands of people, some have blogs [...]

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Sometimes Google does something with very little fanfare that stirs considerable interest. In this article I m going to discuss several of their recent moves. If you re curious about their attempts to index more of the web or make their indexing more useful for searchers keep reading you ve come to the right place....
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