When you have every social media marketing blog loaded in your RSS reader, you soon come to identify a problem within the space. The problem is the term Linkbait, it is overused, misused and stretched to cover almost all content ever published on the web.Different definitions of linkbait I have heard:A top ten listAnything that [...]
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A variety of interesting research papers on search have come out of WWW2008, the 17th International World Wide Web Conference. Some I've blogged already. Below is a rundown on those andsome other papersthat may be of interest. For the attention-challenged, I've also included my now patented "Twitter" summary for some of the interesting or more accessible papers, to tell you the highlights.
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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web
From Search Engine Land:
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Video, Music & Image Search
Other Items
Recent Hot Items From Sphinn, Our Social News Sharing Site:
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There's no such thing as a free link. The amount of time and resources to invest for link development depends on the profits your company stands to make from top rankings. In today's Link Building column, "There Are No Free Links: Budgeting Resources for SEO Link Building," Justilien Gaspard explains that being realistic about your available resources, budget, and goals when setting up a link marketing program will save you and your staff from unnecessary frustration. Plus, you'll end up with better results!
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Bill Slawski analyzed a newly published patent application by Google named Rendering Advertisements with Documents Having One or More Topics Using User Topic Interest Information.
In short, the patent application documents methods Google can use to make Google's contextual ads, AdSense, more behaviorally relevant to the user based on Google Toolbar data. Of course, this is just a patent application. It does not mean Google is using any of the methods listed in the application, but it does mean Google has deeply looked at using such methods.
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While many are saying how Jerry Yang seems to be silent on last weekend's come-and-gone Microsoft ultimatum, his life is anything but silent. Kara Swisher reports that his wife had a baby!
But I'm not sure why people expect Yang to pull himself away from his new bundle of joy to simply repeat what he's said all along: Yahoo is undervalued by Microsoft's bid and the answer to the offer as it stands is No.
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Then come and learn from local search expert Mary Bowling at the SES Training session in Denver on May 6. It’s a half day class on Local Search. Even its entitled Local Search Engine Marketing 101, it really goes way beyond that and pretty much covers everything to do with Local Search. Anyone who promotes [...]
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