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How much time do you spend working on your Web 2.0-cross voting network? Don’t get me wrong, a network is vital, the right network can propel you into social media marketing heaven. But, there comes a point where watching your story rise on digg and constantly plundering your IM contacts becomes notworking, not networking. You [...]

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The SEMPO Institute, a training division of SEMPO, is now offering agency training certification. The certification basically is a seal of satisfactory completion of their course work.

SEMPO Institute is offering Gold Seal level certification and Platinum Seal level certification. Gold Level requires that 20% to 49% of their search marketing employees graduate from a course. The Platinum Seal level is for 50% or more employee participation and certification.

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The Wall Street Journal is reporting that Microsoft's directors are collectively willing to authorize the company to raise its bid for Yahoo to up to $33 per share but perhaps not to the levels that Yahoo has signaled it wants to be acquired.

If such a sweetened bid did occur it would put further pressure on Yahoo to negotiate and make it harder for the company to argue that it was being significantly undervalued.

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Marchex today announced the expansion of its local advertising services into the mobile market. The new offering will include call-based advertising, which is a result of its acquisition of VoiceStar. The call-based services will be part of agreements with three mobile advertising providers: AdMob, Ringleader Digital, and 4INFO.

Call tracking will accompany the new agreements and offer up the following features:

1. Track the calls generated by advertisements on their network
2. Determine exactly which advertisements delivered the calls
3. Track and report key information including the duration, time of day and geographic location of callers
4. Record the calls.

???Marchex is focused on partnerships with leading aggregators of local advertisers across all channels: online, offline, and mobile,??? said John Keister, Marchex President and COO. ???We believe that the mobile advertising opportunity is significant and is poised to realize tremendous growth over the next five years. Our call tracking and pay-per-phone-call capabilities provide a significant advantage for Marchex in the mobile search advertising market.???

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Yahoo recently announcedthat they are moving away from a $0.10 fixed minimum CPC to a variable minimum bid. However, there are some differences in how Yahoo calculates minimum bids compared to AdWords. These differences are important to note as you switch between these PPC engines so that each account is properly optimized for each engine according to how the bids are calculated.

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When there’s a simple box to fill in with your search term, and you know exactly what you’re looking, why bother to use the address bar? If statistics on popular searches are anything to go by, it looks like many people aren’t bothering with that inconvenient “www” and “.com” and are just going straight through [...]

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Posted by Danny Dover

Update: [May 1st, 2008 - 1:02pm] I have updated the Web Developer's SEO Cheat Sheet (PDF) to include suggestions from comments. This new version has more useful information and clears up some ambiguity. Thank you to everyone in the comments who helped make this better!

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When I first started at SEOmoz about 9 months ago, I was the web development intern. My experience prior to the internship was limited entirely to writing code. Since then, I have spent literally hundreds of hours expanding my knowledge into different areas. Specifically, I have focused on accepted SEO techniques and small business practices. My beginner SEO checklists of the last few weeks have been the tangible result of my newly acquired knowledge. In an effort to return to my roots, I spent the majority of the day compiling what I believe to be the mother of all technical SEO cheat sheets. The recommended viewing format of this cheat sheet is as a PDF rather than the traditional blog post (I found the blog posts inconvenient to print). Let me know if this new format works better for all of you. I also included snippets below so you can see what is on the cheat sheet before you download it. Enjoy!

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