The Future of PR: Media Relations Summit 2008

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Our client visit to San Francisco last week fell right next to the Media Relations Summit conference happening this week at the Westin St. Francis on Union Square. The near crossover meant a weekend in one of my favorite cities.As one of the largest conferences dedicated to media relations, this event attracts an array of [...]

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Google Directory PageRank Update: Directory PageRank Now Matches Toolbar PageRank

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Google has updated the PageRank bars within the Google Directory recently. The new update now matches the PageRank values of the Google Toolbar. For example, the Computers > Internet > Web Design and Development > Promotion > Weblogs category now...

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Google AdWords Changes UK Trademark Policy To Match US Policy

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The UK PPC Blog reports that Google AdWords UK has changed their AdWords trademark policy to be more aligned with the US policy. An email sent to him said: If you??™ve submitted a complaint letter requesting that we prevent advertisers...

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Social Media Marketing Tactics and Resources

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Recently internet marketing legend, Larry Chase of Web Digest for Marketers asked for a contributed article on marketing with social media. Unlike many SEO focused social media marketing practitioners which tend to emphasize promoting stories to go “hot” for traffic bursts and ancillary links, TopRank focuses on a long term mix of Branding/PR/SEO tactics to [...]

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I??™m skipping April Fools this year

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I’ve decided to skip April Fool’s Day this year, and I’ll tell you why: I’m April Fools’ed out. I’ve done a bunch of April Fools jokes in the past, and this year I’m just too tired to do it. Plus I’m worried that if I escalate the jokes much further, things will get out of [...]

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Is it Better to Be Ranked #10 or #11?

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What would you consider a better scenario? Would you rather be below the fold on page one or above the fold on page two of the search results? If so, why? The answer may depend on your wants and needs....

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Matt Cutts Transfers to Performics ??“ Will Assume Lead SEO Role

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In a move that comes as a surprise to many, Google has decided to reinforce Performics, a company that came with the Doubleclick Acquisition, by transferring long time search quality lead Matt Cutts into a role with the search engine...

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